When it comes to website design, most small business owners focus on layout, copy and functionality — which are all important, but often overlook the power of color psychology in website design.
The Power of Color Psychology in Website Design for Small Business Growth Read More »
Artificial intelligence is changing content marketing — if you know how to use it. At Ravenscrest Consulting we help small businesses, entrepreneurs and marketing teams use AI to streamline content creation, enhance brand messaging and boost digital performance. The secret to success? It starts with writing better AI prompts.
Ever used ChatGPT or similar AI content tools and been underwhelmed by the results?
How to Write Better AI Prompts: Content Marketing Tips Read More »
When it comes to digital marketing, understanding where your website ranks in search engine results is crucial. Knowing your keyword rankings helps you gauge your SEO performance, identify areas for improvement, and stay ahead of the competition. But you don’t have to break the bank to monitor your rankings – several free tools can provide valuable insights.
The Best Free Keyword Ranking Tools and Why You Need to Track Your Website’s Performance Read More »
Marketing in the Sea to Sky Corridor mainly Whistler, Pemberton, and Squamish requires a strategic approach shaped by seasonality, tourism, and strong local communities. Whether you’re launching a new business or refining your strategy, understanding these regional dynamics is key to long-term success.
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A solid marketing strategy is key for business growth.
This guide covers what a marketing strategy is, including the crucial components of search engine marketing, SEO, and content marketing, and how to create one.
The Essential Marketing strategy: A Guide to Effective Planning Read More »
Choosing the right website platform is one of the most important decisions you’ll make when building an online presence for your business. With so many options available, it can be overwhelming to know where to start. The right platform should align with your business goals, budget, and technical expertise.
Here’s a breakdown of what to consider when selecting the best website platform for your needs.
How to Choose the Right Website Platform for Your Business Read More »
In today’s digital world, so much of the spotlight is focused on social media platforms and cutting-edge website design. Businesses are investing heavily in building their online presence, optimizing for search engines, and engaging audiences through Instagram reels, TikToks, and visually stunning web pages. While these channels are undeniably powerful, one of the oldest forms of digital communication – email remains a cornerstone of an effective marketing strategy.
Email Marketing: Still the Most Powerful Tool in Digital Strategy Read More »
Having a strong online presence is essential for any small business looking to grow and succeed. Whether you’re just starting or aiming to strengthen your digital footprint, building a well-rounded online presence can help you connect with customers, build trust, and increase visibility.
In this step-by-step guide, we’ll break down how to establish and improve your online presence.
How to Build an online Presence for Your Small Business Read More »
For small businesses, understanding and utilizing analytics is key to refining marketing strategies, improving customer experiences, and driving growth. Whether you’re a new startup or an established small business, the insights you gain from analyzing key metrics can guide your decision-making and help you optimize your marketing efforts.
How to Use Analytics to Improve Your Marketing Efforts Read More »
Improving your website’s search engine optimization (SEO) doesn’t have to be complex. With a few straightforward steps, you can make sure your site is set up to attract more traffic, rank higher in search results, and reach the right audience. Here are seven essential and easy-to-implement SEO tips that can give your site the boost it needs.
7 Easy and Essential SEO Tips for Boosting Your Website’s Visibility Read More »